Positioning in search engines
Once your website is up and running, you will need visitors to find it! When a user searches for a product or service in relation to your business, your website should be among the results... but it does not happen by itself.
Sometimes your website lacks the specific code that search engines look for while crawling from website to website. Sometimes, your site needs to be recognized and pushed up through the endless list of websites that users have to deal with each time they search online.